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The Frua Line

January 13, 2018

(Above: Pietro Frua second from right next to Karl - Heinz Wedel at Waldrestaurant Unterschweinstiege in Frankfurt)


It was September 1982 and Pietro Frua had come to the Frankfurt Motor Show, the IAA to mingle with his many designer confrères he knew would be there. As he sat at the dinner table, next to his old friend Karl-Heinz Wedel of Opel at the Waldrestaurant Unterschweinstiege in Frankfurt, another dinner guest sitting opposite him asked.


“Among your many and varied creations, which ones stand out as your favorites?”


In recent months, since his prostate cancer diagnosis, Frua had wandered down memory lane many times and each time the answer to that very question had been different. So once again, as Wedel smirked knowingly next to him, he once again began to reminisce.


That Pietro would become an automotive designer was written in his genes. After all, his mother Ana was a tailor and his father Carlo employed by FIAT. After finishing school in 1928 at age fifteen, Pietro enrolled at Scuola Allievi FIAT to become a technical draftsman. Only a few months into his studies Frua began his apprenticeship at Stabilimenti Industriali Giovanni Farina (Founded by Giovanni Carlo Farina elder brother of Battista “Pinin” Farina who would go on to found the most famous Italian coachbuilder of all time - Pininfarina.)


It should be noted that during this era Stabilimenti Farina served as a training ground for many of the greatest car designers of the 20th century. In the decade from the late 20’s to the start of World War II, the company saw Pietro Frua, Felice Mario Boano and Giovanni Michelotti put carbon to paper within its hallowed walls. (Right: Stabilimenti Industriali Giovanni Farina)


Frua would remain at Stabilimenti Industriali Giovanni Farina until 1939, his departure sparked by an argument with Attilio Farina, eldest son of the founder and company manager, over Frua’s official role in the company. In the end, Frua’s student, Giovanni Michelotti would succeed him as head of the design staff at Farina and later follow him to Ghia Aigle.



During the war Frua was involved in the design of the SPA – Viberti “Camionetta Sahariana”, a very exotic rear-engined reconnaissance vehicle as well as various sophisticate kitchen ovens and children’s toys. But it was his design for the Belmondo SIMAT and later Velta scooters that were maybe his most influential of the period. It is believed that the little scooter inspired what would one day become the Vespa. (Below: Camionetta Saharina and Belmondo SIMAT scooter.)





 His first series production car was introduced in 1958; the Renault Floride / Caravelle. At 117,113 units produced it is by far the most successful car he ever penned. It featured prominently in one of my favorite movies; 1973’s “The Day of The Jackal” starring Edward Fox and Michael Lonsdale. (Below: Renault Floride / Caravelle - Convertible with Sammy Davis Junior)





Next came a little two-door sedan created by Glas, Germany’s smallest automobile firm at the time. Purchased by BMW in 1966, the Glas 1700 would evolve into the BMW 1800/2000 and 1804/2004. The next year, Frua would pen two more models for Glas and BMW; a coupe fastback of which a respectable 5000 were produced and a convertible version which was much rarer at 368 units. Around the same time Frua rekindled a career-long collaboration with Maserati that had started with the first custom bodied Maserati A6G 2000 Spider. That relationship would yield some of Frua’s most iconic cars throughout the 1960’s and 70’s. (Below: Glas 1700 and Maserati A6G 2000 by Frua)



In the early 60’s, after a golden era where Maserati had taken home the Formula 1 title courtesy of Juan Manuel Fangio in the legendary 250 F while simultaneously making its indelible mark on the sports car racing world with the Tipo 61 “Birdcage”, the company was once again in financial trouble and in dire need of cash. Maserati had stopped direct involvement in racing after the 1957 Mille Miglia Guidizzolo Trajedy which had ended the Italian road race for good. However it still sold cars to independent teams like Lloyd "Lucky" Casner’s Casner Motor Racing Division, the Camoradi Team and supplied engines to Cooper’s Formula 1 effort. (Below: Juan Manuel Fangio in the Maserati 250 F at Monaco, the Camoradi Team Tipo 61 Birdcage Maserati and the Cooper Maserati V12 T86 Formula 1 car driven by Jochen Rindt.)